Reflection #3 Groundswell; Winning in a World Transformed by Social Technologies. The end of getting to know and understand the Groundswell and the beginning of my Blog Make It Stand Out! Hi again! In our last reflections of the Groundswell taught us how to understand, use techniques, know our social technographics ladder, listen, talk, energized and support it. In this post we will talk about the last four chapters of the book. Chapter #9; Li and Bernoff said “Innovating with help from your customers is such a great idea that there have already been at least three books written about it” Which do you think is one advantage of Groundswell? We definitely know that initiating in it is scary and uncertain BUT… We are there. We followed each step of this amazing book and now wha...