Make it Stand out

Reflection #3 Groundswell; Winning in a World Transformed by Social Technologies.       The end of getting to know and understand the Groundswell and the beginning of my Blog Make It Stand Out!               Hi again! In our last reflections of the Groundswell taught us how to understand, use techniques, know our social technographics ladder, listen, talk, energized and support it. In this post we will talk about the last four chapters of the book. Chapter #9; Li and Bernoff said “Innovating with help from your customers is such a great idea that there have already been at least three books written about it”               Which do you think is one advantage of Groundswell?   We definitely know that initiating in it is scary and uncertain BUT… We are there. We followed each step of this amazing book and now wha...

Reflection #1        Let me help you understand the Groundswell by Charlene Li and Josh Bernoff, through Adidas and their community. Chapter 1 to 4               If the Groundswell is a concept totally new for you, as it is for me, let me give you the exact definition from the Book Groundswell by Charlene Li and Josh Bernoff: “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” (pg 9).               Now we mentioned the most important fact, I would like to show you what I decided are key points of these chapters. I will Adidas as an example.               Groundswell is the collision of 3 factors: People, Technology and Economics (pg 10). ...