Make it Stand out

Reflection #2    Groundswell        Chapters 5-8 and J. Crew               Hi guys! Last time we talked about chapters 1 to 4 and explained it with an example. Today, we will discuss chapters 5 to 8 and hopefully we will get a pretty good idea how we can listen, talk, energize and support the Groundswell. Chapter 5; Li and Bernoff said in the book: “Your brand is whatever your customers say it is”.               When we talk about our product or service, is very important to know that customers decide who we are and how they define us. Listening what is being said about us is very important and we need to make time for internet browsers. What they are saying? Blogs, forums, reviews, social media is the focus. Do customers like to talk about us-even when they criticize or write a bad review? We need to l...

Original #2        Social Media; More than it meets the eye!               How many hours a day do we spend looking at our cellphone or computer? Coffee shops are full of students studying and everywhere we go we can charge our gadgets, and there’s no way we go out without any of these “necessities”. Don’t we feel naked when we have left them at home?   But we need them, even when sometimes we wish we could get rid of them and be free of technology. That thought only lasts for a minute!               Everywhere we go people are working, doing homework, playing or even reading from their kindle or iPad. We have smart watches that can help us with work out sessions, Amazon Echo that tell us the weather, news and play music. Technology improves every day and we try to keep up with it.         ...