Alex and Ani Crushing the Groundswell? Passion, Design and Connection! “We are Connected with each other through signs, symbols and things that resonate to our core.” Carolyn Rafaelian Have you ever bought a piece of jewelry that makes you smile? Well, Alex and Ani can do this to us. Their designs are original, beautiful and edgy, but what really makes this brand amazing is how each piece of jewelry brings you joy. Why? Charity by Design Charity by Design , is a campaign of different bracelets and necklaces, each with a specific design, depending in the charity it supports. So, this means that when we buy one of these, we aren’t buying onl...