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Alex and Ani

       Crushing the Groundswell?

              Passion, Design and Connection!



“We are Connected with each other through signs, symbols and things that resonate to our core.”
Carolyn Rafaelian

                Have you ever bought a piece of jewelry that makes you smile? Well, Alex and Ani can do this to us. Their designs are original, beautiful and edgy, but what really makes this brand amazing is how each piece of jewelry brings you joy. Why?
             
Charity by Design

                   Charity by Design, is a campaign of different bracelets and necklaces, each with a specific design, depending in the charity it supports. So, this means that when we buy one of these, we aren’t buying only a really cute piece of jewelry but we are raising money for charity; for example, UNICEF, Children’s Glaucoma Foundation, Project Cat, ASPCA, National Autism Association and many more. Are you smiling now? I recently gave one of these bracelets as a gift to a friend and she LOVED IT. 

The Wire: Talking to the Groundswell
          They also have a blog, The Wire, which is another way to connect with the customers. They share posts about the meanings of the symbols, stories of real-life leaders, for example; Women that have battled breast cancer. As well, how to help natural disaster communities by promoting customers to buy especial jewelry that is going 100% to that charity.

              Alex and Ani find inspiration, as mentioned above, in real-life leaders. An example is Marcus John, who is the founder of the StraightForward Foundation. His Foundation “…improves the quality of life of individuals affected by scoliosis”. He is one of the Warriors that inspired the Fall 2018 Collection. 
Warriors: Embracing the Groundswell
              Alex and Ani have an outstanding way to connect with us, as customers, not only because they understand what we need but also because it makes us proud to be part of something bigger. We are part of something that is helping the world be a better place.
              We can see that they have a continuous communication with the fans, as they answer and appreciate any comments made to the posts. 

Post’s Comments: Listening and Energizing the Groundswell
             As we can appreciate, Alex and Any is more than jewelry. They have the drive to create beautiful designs, inspired by strong individuals. They also use their passion and success to help charities and connect with their customers by any means.
              We sometimes need to be reminded that any selfless act is valued and remembered!
              Share with us if you think Alex and Ani is doing a great job connecting with their customers. Do you have their jewelry? Why did you buy it?
              Thank you for reading my post.
              P.
“The Flower that blooms in the adversity is the rarest and most beautiful of all.”
-Walt Disney


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