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Social Monitoring Part 2 Adidas Social Monitoring Part 1 Summary Last week, we talk about Adidas and their video ad “Create the Answer”. They have followers in their social media platforms, interested in commenting on the posts and videos. Unfortunately, Adidas is not showing interest in answering their followers back. As the Groundswell mentioned, we need to listen and talk to our customers in order to engage and connect with them. The Adidas ad invites their customers to be creative. It ends with the phrase: “Now over to you”. In other words, it is your time to find the answer through creativity. Let’s take Adidas advice “Create the Answer” and apply it to their own groundswell. Adidas created different ads. All with the same idea with creativity, diversity and all working together...
Reflection #3 Groundswell; Winning in a World Transformed by Social Technologies. The end of getting to know and understand the Groundswell and the beginning of my Blog Make It Stand Out! Hi again! In our last reflections of the Groundswell taught us how to understand, use techniques, know our social technographics ladder, listen, talk, energized and support it. In this post we will talk about the last four chapters of the book. Chapter #9; Li and Bernoff said “Innovating with help from your customers is such a great idea that there have already been at least three books written about it” Which do you think is one advantage of Groundswell? We definitely know that initiating in it is scary and uncertain BUT… We are there. We followed each step of this amazing book and now wha...
Alex and Ani Crushing the Groundswell? Passion, Design and Connection! “We are Connected with each other through signs, symbols and things that resonate to our core.” Carolyn Rafaelian Have you ever bought a piece of jewelry that makes you smile? Well, Alex and Ani can do this to us. Their designs are original, beautiful and edgy, but what really makes this brand amazing is how each piece of jewelry brings you joy. Why? Charity by Design Charity by Design , is a campaign of different bracelets and necklaces, each with a specific design, depending in the charity it supports. So, this means that when we buy one of these, we aren’t buying onl...
Reflection #2 Groundswell Chapters 5-8 and J. Crew Hi guys! Last time we talked about chapters 1 to 4 and explained it with an example. Today, we will discuss chapters 5 to 8 and hopefully we will get a pretty good idea how we can listen, talk, energize and support the Groundswell. Chapter 5; Li and Bernoff said in the book: “Your brand is whatever your customers say it is”. When we talk about our product or service, is very important to know that customers decide who we are and how they define us. Listening what is being said about us is very important and we need to make time for internet browsers. What they are saying? Blogs, forums, reviews, social media is the focus. Do customers like to talk about us-even when they criticize or write a bad review? We need to l...
Original #2 Social Media; More than it meets the eye! How many hours a day do we spend looking at our cellphone or computer? Coffee shops are full of students studying and everywhere we go we can charge our gadgets, and there’s no way we go out without any of these “necessities”. Don’t we feel naked when we have left them at home? But we need them, even when sometimes we wish we could get rid of them and be free of technology. That thought only lasts for a minute! Everywhere we go people are working, doing homework, playing or even reading from their kindle or iPad. We have smart watches that can help us with work out sessions, Amazon Echo that tell us the weather, news and play music. Technology improves every day and we try to keep up with it. ...