Make it Stand out

Social Monitoring Part 2       Adidas Social Monitoring Part 1 Summary               Last week, we talk about Adidas and their video ad “Create the Answer”. They have followers in their social media platforms, interested in commenting on the posts and videos. Unfortunately, Adidas is not showing interest in answering their followers back. As the Groundswell mentioned, we need to listen and talk to our customers in order to engage and connect with them. The Adidas ad invites their customers to be creative. It ends with the phrase: “Now over to you”. In other words, it is your time to find the answer through creativity. Let’s take Adidas advice “Create the Answer” and apply it to their own groundswell.               Adidas created different ads. All with the same idea with creativity, diversity and all working together...

Social Media Monitoring: Part #1     Adidas; Create the Answer   Introduction              Adidas has changed a lot since the football boots! It was a success then as it is now. Adi Dassler was the creator and founder in a small town in Bavaria, Germany. Adidas in 1949 created the football boot and registered the name and the three stripes. The football German Team use them and won the world cup in 1954, which made them a Name in the world.               Adidas has a wide variety of products, from shoes to sport wear, even casual wear for men, women and kids. The brand has created a name by themselves through their products. They have 7 headquarters:               In this project, I will focus in the Adidas add: Create the answer. This video incorporates many people working together to achieve creativity, no matt...

Reflection #1        Let me help you understand the Groundswell by Charlene Li and Josh Bernoff, through Adidas and their community. Chapter 1 to 4               If the Groundswell is a concept totally new for you, as it is for me, let me give you the exact definition from the Book Groundswell by Charlene Li and Josh Bernoff: “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” (pg 9).               Now we mentioned the most important fact, I would like to show you what I decided are key points of these chapters. I will Adidas as an example.               Groundswell is the collision of 3 factors: People, Technology and Economics (pg 10). ...