Make it Stand out

Alex and Ani        Crushing the Groundswell?               Passion, Design and Connection! “We are Connected with each other through signs, symbols and things that resonate to our core.” Carolyn Rafaelian                 Have you ever bought a piece of jewelry that makes you smile? Well, Alex and Ani can do this to us. Their designs are original, beautiful and edgy, but what really makes this brand amazing is how each piece of jewelry brings you joy. Why?               Charity by Design                    Charity by Design , is a campaign of different bracelets and necklaces, each with a specific design, depending in the charity it supports. So, this means that when we buy one of these, we aren’t buying onl...

Reflection #1        Let me help you understand the Groundswell by Charlene Li and Josh Bernoff, through Adidas and their community. Chapter 1 to 4               If the Groundswell is a concept totally new for you, as it is for me, let me give you the exact definition from the Book Groundswell by Charlene Li and Josh Bernoff: “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” (pg 9).               Now we mentioned the most important fact, I would like to show you what I decided are key points of these chapters. I will Adidas as an example.               Groundswell is the collision of 3 factors: People, Technology and Economics (pg 10). ...