Make it Stand out

Reflection #1        Let me help you understand the Groundswell by Charlene Li and Josh Bernoff, through Adidas and their community. Chapter 1 to 4               If the Groundswell is a concept totally new for you, as it is for me, let me give you the exact definition from the Book Groundswell by Charlene Li and Josh Bernoff: “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” (pg 9).               Now we mentioned the most important fact, I would like to show you what I decided are key points of these chapters. I will Adidas as an example.               Groundswell is the collision of 3 factors: People, Technology and Economics (pg 10). ...

Original 1: From Costa Rica to the World by Social Media             Social Media has been always a tool that can work to everyone’s benefit but there can be a backlash. The general public is beginning to understand it and learn to work with it. That is what Pura Vida Bracelets has been able to do in such big market of handcrafted bracelets, jewelry and accessories. They opened their way in the accessory industry in 2010. Since then, this company has evolved into something bigger than a business. It is a family, a human cause and is reflected in the amazing story of how they started.               Besides, help make friends, start relationships, and be part of something bigger, social media can be insanely addictive and is a brilliant way to show and promote a product or service. According to the statistics for 2017, the social media users were of 2.46 billion worldwide. Pura Vida ...