Pura Vida Bracelets
Original 1: From Costa Rica to the World by Social Media
Social Media has been always a tool that can
work to everyone’s benefit but there can be a backlash. The general public is
beginning to understand it and learn to work with it. That is what Pura Vida
Bracelets has been able to do in such big market of handcrafted bracelets,
jewelry and accessories. They opened their way in the accessory industry in
2010. Since then, this company has evolved into something bigger than a
business. It is a family, a human cause and is reflected in the amazing story
of how they started.
Besides, help make friends, start relationships,
and be part of something bigger, social media can be insanely addictive and is
a brilliant way to show and promote a product or service. According to the statistics
for 2017, the social media users were of 2.46 billion worldwide. Pura Vida
Bracelets have done an amazing job having presence in Instagram, Facebook and
Twitter.
What a great way to display the groundswell and its
understanding! It is a business that has four partners from two countries and
employs people from Costa Rica, El Salvador, India and many more. Happy
customers show their love and loyalty to the brand by posting photos of the
accessories in different parts of the world; all connected by social media.
As the name says, the number one
accessory is the bracelets. They are very colorful, with various bands and cute
charms that embrace the meaning of Pura Vida. The motto is to live and not
taking anything for granted; enjoy the small things. We can see this definition
of the brand in the photos of the costumers, by how they enjoy every moment. Pura
Vida Bracelets connect with videos, where they describe the bracelets of the
club and videos of women using them in different parts of the world and events.
One of the great developments in social media is
the way users can write reviews about the products or services they have
received. According to Forbes,
the revenue increases 9%, with each star increase in the rating. This means
that the customers also help producers get more customers. They also can add
comments from their product, which would help the company to learn and adjust the
products depending on the necessities of the clients. Of course, good reviews
are the ones expected the most and are an important part of the company´s
growth and quality. Pura Vida Bracelets has this feedback from their customers
and they learn so much from them. For example: They have reviews from people
that are from very different ages. It provides a solid possibility to target
different niches.
Pura Vida Bracelets have come from a long way and
have opened their path worldwide. They have been taking advantage of the social
media and investing time in winning more customers. Their Instagram account has
1.3 million followers. Everyone knows that this is not an easy task, so they
deserve a round of applause.
The
colors, bands, charms, amazing social media photos and videos and appreciation
from the customers, show how Pura Vida Bracelets stand out!
Share your opinion! Have they used
the social media into their advantage? Visit Pura
Vida Bracelets and tell us what you think, BUT you might end up
getting yourself some bracelets too! Have fun!
Great post! I like that you discussed the value of positive reviews, star ratings, and having a strong social media presence. I think they have used social media to their advantage!
ReplyDeleteYes, they have used the social media into their advantage. The success of a product are its customers and pura vida bracelets cares a lot about what it's consumers say and want.
ReplyDeleteAs an owner of MULTIPLE Pura Vida accessories (bracelets, rings and necklaces), I can appreciate all of the work that the company does to promote their products and give back to a community in need. Great job!
ReplyDelete