My List of Books… Hi All! I figure that if I want to start sharing my lifestyle with you, it is very important for you guys to get to know me. First step, what I like to read!! I started reading approximately 9 years ago, when I decided to try it and find what I enjoy. My first book was Harry Potter (I have to say I didn’t read them all), but this was my introduction to the world of books. So here is my list (I will add more, once I go back home): ü Harry Potter and the Philosopher’s Stone ü Harry Potter and the Chamber of Secrets ü Twilight Saga: Twilight ü Twilight Saga: New Moon ü Twilight Saga: Eclipse ü Twilight Saga: Breacking Down Part I ü Twilight Saga: Breacking Down Part II ü The Girl With the Dragon Tattoo ü The Girl Who Played with Fire ü The Girl in the Spider’s Web ü Fifty Shades of Grey ü Fifty Shades Darker ü Fifty Shades Freed ü Grey: Fifty Shades of Grey As Told by Christia...
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Social Monitoring Part 2 Adidas Social Monitoring Part 1 Summary Last week, we talk about Adidas and their video ad “Create the Answer”. They have followers in their social media platforms, interested in commenting on the posts and videos. Unfortunately, Adidas is not showing interest in answering their followers back. As the Groundswell mentioned, we need to listen and talk to our customers in order to engage and connect with them. The Adidas ad invites their customers to be creative. It ends with the phrase: “Now over to you”. In other words, it is your time to find the answer through creativity. Let’s take Adidas advice “Create the Answer” and apply it to their own groundswell. Adidas created different ads. All with the same idea with creativity, diversity and all working together...
Social Media Monitoring: Part #1 Adidas; Create the Answer Introduction Adidas has changed a lot since the football boots! It was a success then as it is now. Adi Dassler was the creator and founder in a small town in Bavaria, Germany. Adidas in 1949 created the football boot and registered the name and the three stripes. The football German Team use them and won the world cup in 1954, which made them a Name in the world. Adidas has a wide variety of products, from shoes to sport wear, even casual wear for men, women and kids. The brand has created a name by themselves through their products. They have 7 headquarters: In this project, I will focus in the Adidas add: Create the answer. This video incorporates many people working together to achieve creativity, no matt...
Reflection #3 Groundswell; Winning in a World Transformed by Social Technologies. The end of getting to know and understand the Groundswell and the beginning of my Blog Make It Stand Out! Hi again! In our last reflections of the Groundswell taught us how to understand, use techniques, know our social technographics ladder, listen, talk, energized and support it. In this post we will talk about the last four chapters of the book. Chapter #9; Li and Bernoff said “Innovating with help from your customers is such a great idea that there have already been at least three books written about it” Which do you think is one advantage of Groundswell? We definitely know that initiating in it is scary and uncertain BUT… We are there. We followed each step of this amazing book and now wha...
Alex and Ani Crushing the Groundswell? Passion, Design and Connection! “We are Connected with each other through signs, symbols and things that resonate to our core.” Carolyn Rafaelian Have you ever bought a piece of jewelry that makes you smile? Well, Alex and Ani can do this to us. Their designs are original, beautiful and edgy, but what really makes this brand amazing is how each piece of jewelry brings you joy. Why? Charity by Design Charity by Design , is a campaign of different bracelets and necklaces, each with a specific design, depending in the charity it supports. So, this means that when we buy one of these, we aren’t buying onl...