Make it Stand out

Reflection #2    Groundswell        Chapters 5-8 and J. Crew               Hi guys! Last time we talked about chapters 1 to 4 and explained it with an example. Today, we will discuss chapters 5 to 8 and hopefully we will get a pretty good idea how we can listen, talk, energize and support the Groundswell. Chapter 5; Li and Bernoff said in the book: “Your brand is whatever your customers say it is”.               When we talk about our product or service, is very important to know that customers decide who we are and how they define us. Listening what is being said about us is very important and we need to make time for internet browsers. What they are saying? Blogs, forums, reviews, social media is the focus. Do customers like to talk about us-even when they criticize or write a bad review? We need to l...

Original #2        Social Media; More than it meets the eye!               How many hours a day do we spend looking at our cellphone or computer? Coffee shops are full of students studying and everywhere we go we can charge our gadgets, and there’s no way we go out without any of these “necessities”. Don’t we feel naked when we have left them at home?   But we need them, even when sometimes we wish we could get rid of them and be free of technology. That thought only lasts for a minute!               Everywhere we go people are working, doing homework, playing or even reading from their kindle or iPad. We have smart watches that can help us with work out sessions, Amazon Echo that tell us the weather, news and play music. Technology improves every day and we try to keep up with it.         ...

Reflection #1        Let me help you understand the Groundswell by Charlene Li and Josh Bernoff, through Adidas and their community. Chapter 1 to 4               If the Groundswell is a concept totally new for you, as it is for me, let me give you the exact definition from the Book Groundswell by Charlene Li and Josh Bernoff: “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” (pg 9).               Now we mentioned the most important fact, I would like to show you what I decided are key points of these chapters. I will Adidas as an example.               Groundswell is the collision of 3 factors: People, Technology and Economics (pg 10). ...

Original 1: From Costa Rica to the World by Social Media             Social Media has been always a tool that can work to everyone’s benefit but there can be a backlash. The general public is beginning to understand it and learn to work with it. That is what Pura Vida Bracelets has been able to do in such big market of handcrafted bracelets, jewelry and accessories. They opened their way in the accessory industry in 2010. Since then, this company has evolved into something bigger than a business. It is a family, a human cause and is reflected in the amazing story of how they started.               Besides, help make friends, start relationships, and be part of something bigger, social media can be insanely addictive and is a brilliant way to show and promote a product or service. According to the statistics for 2017, the social media users were of 2.46 billion worldwide. Pura Vida ...